Signages

Wayfinding, Environment Design

Signages and wayfinding materials designed for a spectrum of playful restaurant concepts during my tenure at Lowbrow.

Role

Designer, Production Manager

Agency

Lowbrow Casual Restaurants

Photos

Andi Lanuza

A collection of signages and wayfinding materials was designed to complement Lowbrow's unique restaurant concepts. From entryway signs to playful wayfinding, these installations blend practicality with each brand's personality to foster an engaging dining experience.

Materials and dimensions are specified to effectively guide suppliers.

For a multi-branch brand like Bad Bird, the design challenge was establishing distinct installations across locations while maintaining brand recognition.

The solution was to utilize the same graphic in different ways.

The standard main signage for the branches were diecut letters made from different materials.

I enjoyed the entire process of learning about various materials and how they play together to form an interesting result. As a product designer who enjoys geometry and math, it was rewarding to figure out dimensions and see on-screen designs come to life.