The Design Challenge

As a newcomer into the PSE, HausTalk wanted to gain more credibility by showcasing their properties through a refreshed website.

Moodboards

As this was a lean project that had limited budget, we initiated a moodboard that captured the essence of HausTalk. While the client did not have any brand guidelines or assets, we wanted to make sure our vision for the brand was aligned.

Style STudies

These moodboards were then translated into style studies for the client to choose from.

After presenting the style studies, the client requested the integration of the brand's signature emerald green and a serif font that gave sophistication to the brand. They also provided some reference websites to guide the design direction further.

Website Development

The website was then built by us on Webflow, utilizing the platform's CMS features to provide detailed information about each property. After deployment, we conducted a detailed walkthrough with the marketing team to familiarize them with the site builder, allowing them to make updates and manage the site as needed.

The client was able to independently manage and maintain the website as more properties were developed. Additionally, the featured video on the homepage has been updated multiple times to highlight new projects, keeping the content relevant to the brand's growth.